Amari Leigh runs Admin by Amari, a virtual assistant (VA) and social media agency that has worked with over 100 businesses across 17 countries and 19 U.S. states. Every client is sex positive and queer-affirming. That wasn’t a calculated brand decision. It’s just who kept showing up.
She studied sociology, volunteered at sex worker charities and women’s health organizations, and started cold emailing reproductive justice and sexual health organizations with her CV. One got back to her needing a VA. She registered as self-employed, and then things took off. She became a certified sex coach and an accredited sex and relationship educator.
The client list is broader than most people expect. Erotic authors, sex educators, gynecologists, domestic violence charities, fem tech companies, abortion organizations, divorce coaches, sex therapists, queer community groups. The sex positive world turns out to be a very big tent.
The conversation delves into the costs of operating in stigmatized industries online. Educational content about abortion, sexual health, and queer lives gets suppressed while harassment thrives. Amari shares a recent example: a man left a sexually threatening comment on one of her LinkedIn posts, she reported it, LinkedIn declined to remove it, and it only came down after multiple users flagged it. His account stayed up.
And it cuts the other way too. Accounts doing everything right, posting nothing remotely explicit, can still vanish overnight with no explanation and no way back. Her clients live in both of those realities. My advice: build your email list. That’s the only thing online you actually own.
The episode also gets honest about privilege and who gets to walk away. Amari has been able to fire difficult clients and leave bad jobs. She offers a reminder that capitalism is very good at convincing people they have no options, and that there’s often a way out even when you can’t see it yet.
A sex positive, queer-positive world, Amari argues, is a public health position. Access to abortion, STI testing, comprehensive sex education, and the freedom to live as your full self would reduce unintended pregnancies, maternal deaths, and pressure on the foster care system. The barriers aren’t inevitable. They’re choices, and they have consequences.
In this episode, you will hear:
- How Amari went from emailing charities with her CV to running a global VA agency across 17 countries and 19 U.S. states
- Why sex positive, queer-affirming clients found her before she had words for what she was building
- What virtual assistants actually do, and why small businesses and freelancers hire them instead of full-time employees
- How she defines sex positivity, and why it comes down to attitude and ethos rather than behavior
- How censorship and shadow banning work against sex positive, queer-affirming, and reproductive justice content
- Why your social media following is not really yours
- Amari’s honest take on whether she’d try to educate a racist, homophobic, or bigoted coworker (and why she won’t)
- What a sex positive, queer-positive world could actually do for maternal health, unintended pregnancies, and the foster care system
- What Amari wants listeners to carry with them about sex, shame, and living freely
Resources from this episode
- Admin by Amari Agency (website): https://www.adminbyamariagency.com/
- Admin by Amari Agency (Instagram): https://www.instagram.com/adminbyamari.agency/
- Sex Coaching by Amari (website): https://www.sexcoachingbyamari.com/
- Sex Coaching by Amari (Instagram): https://www.instagram.com/sxcoachingbyamari/
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