The Los Angeles wildfires have caused immense devastation, with thousands of homes destroyed, lives upended, and countless people and animals displaced. If you’re wondering how you can help, here are three impactful ways to make a difference:

Help People Directly

Cash assistance is the most effective way to help individuals in a disaster. Why? Cash empowers people to address their immediate needs directly, whether securing temporary housing, buying food, or replacing essential items.

If you know someone in the area, send them money directly. Don’t know anyone in LA or feel hesitant about donating through platforms like GoFundMe? Here are some trusted recommendations:

  • Sma Litzinger: I bought art from Sma in 2023, and she has lost everything in the fires. Her Venmo link is available on her Instagram picture grid: www.instagram.com/smalitz/.
  • Steven, a local photographer: I met Steven at a LinkedIn event. He’s been running supplies across the city. He’s using his resources but could use gas money or donations to distribute cash to those in need. Contact me directly for his information.

Support Local Organizations

Smaller, local organizations are often on the ground, providing immediate relief to communities. My friend Amy Guth, based in Los Angeles, has been sharing invaluable information about grassroots groups helping those affected. Follow her on Instagram (www.instagram.com/amyguth) and reach out for guidance on where your contributions can make the most impact.

Help Animals

Wildfires displace people and leave countless animals in peril. While national organizations like Best Friends, Petco Love, and Stray Cat Alliance are fantastic, donating locally ensures resources reach the LA area directly.

Consider supporting:

But also think about donating to animals in your community, too. Donating locally alleviates the pressure on national organizations, allowing them to focus on more extensive needs. As a personal example, I support the Wake County SPCA in my community and firmly believe in practicing what I preach.

The Bottom Line

I’ve just shared three practical ways to help during the Los Angeles wildfires. The most important thing is to act.

If you’ve supported someone directly or found a way to give that feels meaningful and effective, I’d love to hear about it in the comments below. Let’s come together to support those in need.

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