I used to think there were a lot of buzzwords and jargon in HR, especially when it came to the war for talent and searching for the purple squirrel. Then I worked in marketing, and I learned to dimensionalize everything and evolve the brand.
But, now that I have a nascent software company, I’ve discovered that there’s a whole new level of jargon. I can’t get through a meeting without hearing phrases like feature-creep, iterate and human-centered experience.
(As opposed to pig-centered experience? Because a pig-centered experience might be okay, especially if it’s a baby pig.)
So it’s pretty much decided at GlitchPath that we’re for creating human-centered experiences. Not against. My platform is for people, not robots, and everything I do is an attempt to make life better.
But I am against jargon across all verticals, including the vertical in which saying “vertical” is okay. Jargon is exclusionary. Jargon can be divisive. And jargon is often racist, sexist, ableist, and meant to create a wall between two people to demonstrate status and access to information.
I’m anti-jargon at all levels because jargon impedes communication. And, if I’m committed to human-centered experiences, I can’t be all about jargon. It’s the opposite of human-centered experiences.
There are words we use because it’s part of the popular culture, but there are words we use to sound like we have a business degree when we actually don’t. (Or maybe we have a business degree, and we want to other people to know it.) Regardless, communication is a privilege and responsibility. Do better. Think better. Speak better.
Drop the jargon, and lead by example.