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The first season of Let’s Fix Work is wrapping up because I’m having gallbladder surgery. We’ve had some fabulous guests, including Scott Stratten of UnMarketing. Here’s the show if you missed it. The transcript is below.

Laurie: Hi everybody, welcome to, “Let’s Fix Work”. I’m Laurie Ruettimann. I’m really glad you’re here for today’s first episode with a guest. It’s a pretty exciting milestone in my life, although, I’m sure you’re busy with your job, and your crappy career, but I couldn’t be more pleased to talk to Scott Stratten today. I don’t know if you know him, you could find him anywhere on the internet under the moniker UnMarketing. But Scott and his wife, Allison, are on a mission, to get rid of mediocrity in marketing.

It’s interesting, it’s an interesting mission, but, you know, I don’t really care about that. I wanted to talk to Scott because he really hated work, it was broken for him, and his solution was to burn it all down and build it back up. In today’s conversation, we talked about Scott’s origin story. He offers advice on how you can burn it down and build it all back up again, and then finally, we just talk about work and life, and being decent human beings, and I think it’s a pretty good conversation.

What I think is also very interesting, is that Scott was so willing to be part of my origin story, my reinvention on this platform, and we had never met in real life. We’ve known of one another for over a decade, but we have never had a conversation until today. And I think you’ll see that prove out at some point, but I hope you enjoy this, and I’m really looking forward to your feedback, and I’ll be back at the end to wrap things up.

Female: Work is broken, so is the way you think about it. Host Laurie Ruettimann is breaking things down, so you can put them back together and make work something you can enjoy, let’s fix work together. With the, “Let’s Fix Work” podcast, here’s Laurie.

Laurie: Hey everybody, I’d like to welcome Scott Stratten, to the “Let’s Fix Work” podcast. Hello Scott, how are you?

Scott: I am fantastic, and the only caveat for this whole interview is I just don’t work. It’s gonna be a weird, weird thing for people, but I’m highly unemployable.

Laurie: That’s all right, that makes two of us, kindred spirits, that’s right. So, I have a history in my life of burning things down and building it back up, and I feel like your origin story is similar to mine. Some people hate work like I do, and dream of burning it all down and building it back up. And I thought maybe you could tell us a little bit about who you are, and how you came to be.

Scott: Sure. For me, it’s been a, you know, barely made it out of high school and barely made it out of college, but I could speak in front of a room, so that got me through it. I could wing it with the best of them, and I never got nervous, which is not a skill, it’s a missing synapse in my brain that, you know, it says, “Crap your pants, when you get off there,” but I used it to my advantage. Early on I knew two things, when I was 12 years old, I wanted to be a speaker, which is rare for a 12-year-old, to want to be able to be a speaker on stage.

I just saw Les Brown on TV and I’m like, “I want to do that, you know. You can go to yell at people and then go home, how do I do that?” And I realized part of that was gonna be training, training is the paid side of that type of stuff, and you get to talk to people. I knew I wanted to do that, but I also knew that training was under HR usually, and so, I also knew I loved, at the time, people, and sticking up for what’s right. You know, human rights or Employment Standards and all, that really meant a lot to me.

For my 16th birthday for Christmas, I asked for a textbook on the Employment Standards Act in Canada, and yeah, right? I got issues.

Laurie: Pretty nerdy, yeah. Yeah, right

Scott: Right, very nerdy I was, and so I went to college. I went to Sheridan College, which is just down the street from me now, for Human Resources, and, you know, I was late to class, but I would stay after class and talk to the professor about issues in HR and they’re just like, “What is this guy doing?” I went into the field, I graduated from Sheridan with HR. I was at Goodwill Toronto’s head office. I was an HR generalist, and I had to get out of it because I realized I didn’t like it at all, and I realized that HR, at least where I was, wasn’t about the people, it was about management and what they wanted.

Laurie: Did you ever feel as if there were an opportunity where you could have stepped in and made HR more employee-focused?

Scott: Absolutely.

Laurie: Was there any opportunity at all for you?

Scott: No. No. I wanted… I said I could make this better, and it was just nope, you will do what you’re told, you know. I remember we caught an employee stealing from the cash register at one of our stores, and you’re stealing from Goodwill, like, you know, you’re going straight to hell for this and…

Laurie: Or you’re super hard up and sad.

Scott: Right, right, either way, it’s a problem. And so, the manager called me and we split half the stores in Ontario, so I was half of them and my colleague was the other half and this is my store. She says, “What do I do?” I said,” Oh, we’re gonna terminate her,” you know, zero tolerance itself, but what people don’t realize is Goodwill here was unionized, the Teamsters Union. We had to go to arbitration and I drove to a, you know, three hours away, and did arbitration in some Ramada Inn somewhere, and the whole day we’re in it, my boss was there and I was there, and I’m totally… I had witnesses, I have the cash registers tape, I had everything.

At the end of the day, the lawyer for the Teamsters came up to us and said, “All right, 5,000 and she walks.” I’m like, “If she pays us 5,000, it doesn’t even cover our legal fees.” He looks at me and goes, “No, you moron, you pay her 5,000, she’ll drop the grievance and she’ll quit.” I’m like, “Not on your life,” and my boss said, “Do it.” And I turned to her I said, “What are you talking about?” She says, “Do you wanna go to our president of a non-profit and tell why we had to spend an extra $20,000 in legal fees and you could have settled it for $5,000?” and I’m like, “It’s the principle.”

She looks at me and goes, “There’s no such thing.”

Laurie: Wow. That is depressing.

Scott: And that’s when I knew, I couldn’t do it do what I wanna do, and that’s…I wasn’t in there to be a yes-man. I was there to affect change and make people want to work there even more, and that just wasn’t gonna happen. I went and looked for openings, and I knew I had to leave by that point, and I lasted two years and then I looked for a training job, and I got the job as a national sales training manager for a packaging company. I flew around North America, training people how to sell bubble wrap. I’m like, “If you think what you sell is hard…”

Laurie: Yeah, yeah , yeah. I’m an HR blogger, I know what I sell is hard, but bubble wrap is harder. How do you sell bubble wrap, like any tips?

Scott: I sold air, yeah. So I ran two-day trading schools on this crap, like, I was 16 hours of content.

Laurie: Wow.

Scott: Like, if you think you can fill time, you got nothing on me. I did that for two years and then Owen, who’s now 16, was about to be born, and I went to the president who called me Chris, for I don’t know why. And I sat down, I said, “I’m not gonna do this job. I’m not gonna fly around all the time over weekends to save the company money and all this, and then come in 5to work 40 hours a week. I’m a trainer, there’s only so much I can do in the office and I’ll keep doing this.” We had just won an award for the industry, like, it was going great, and I said, “My son’s being born next week, and I am not gonna be doing this.”

And he said, “I don’t think we’re ready for the telecommuting stuff, Scott,” so Chris…becoming Chris, I think, at the time and then…

Laurie: Wow, yeah, yeah.

Scott: And I said, “Okay, well, I’m done,” and I quit, and I had 64 cents in the bank, which is not an advisable cushion level for that.

Laurie: Wait, can I ask a clarifying question?

Scott: Yeah.

Laurie: Sixty-four cents in the bank and your son’s about to be born?

Scott: Yes.

Laurie: Okay, all right, so then what happens, because you just burned it all down, right?

Scott: Oh, yeah, so I burned it… So I had four months of parental leave that we have here in Canada and then that was it, and I said, “I’m not doing this anymore,” I wasn’t gonna be the absentee father, bringing home the bacon, but on the road and I didn’t want to. And Owen was born, and then… So when he was born…I was building up, I was already starting to get a roster of training clients. I would be the training company and…

Laurie: Oh, is that the dream, you’re gonna be the trainer for the stars?

Scott: Yeah, I was gonna have my own training company, and it was gonna be HR training, it was gonna be diversity training and all this stuff, and I knew there was a need for it, and then 9/11 hit, and I lost the three training clients that I had already started and much more obviously, so much more minimal than obviously what happened, but everybody was affected by it. It was just like, “Okay, you’re starting again, again.” And so I just started thinking, “Okay, what am I gonna do?” I made some viral stuff online, it blew up, which made me into an immediate keynote speaker, because of these motivational videos I made, they were slideshows, they’re terrible, but they worked at the time.

Laurie: Yeah, and what year is this? Because the internet was horrible back then.

Scott: Oh, God, yeah, this is 2002, 2003. Like, it was Flash-based and not all browsers even had Flash installed and we had a pre-loading screen with a circle going around.

Laurie: The good old days.

Scott: But it got big in the HR circles, so I started getting phone calls. I got one from Disney Swan and Dolphin Resort that said, “We don’t know who you are, but my boss says you have to come speak to us, so just send us an invoice.”

Laurie: All right.

Scott: Okay.

Laurie: The business is born, that’s amazing.

Scott: Yeah, so it blew up, and I started making the videos for other people and other speakers, and then I ended up making one for Les Brown, who I saw on stage, and I ended up speaking at his event.

Laurie: Can you tell our audience who Les Brown is, and what he means to you?

Scott: Les Brown is one of the top motivational speakers out there, he’s like The Godfather of motivational speaking, and although I’m not a motivational speaker, per se, he’s one of the epitome of speaking. This passion on stage, his drive on stage is just something that I’ve always admired. It went from me watching him on TV when I was 12, to standing on stage with him at his event, you know, way down the road. And at the time when I was graduating, I was part of the HR Association here, Ontario, and I was on the committee to book speakers, so I saw the other side of the table of the industry, and I was the speaker chaperone and stuff.

And then fast-forward, six years ago, I’m the keynote at that event.

Laurie: Amazing.

Scott: Its 5,000 HR people in the audience, and it was just like, “What?” you know, it was so cool.

Laurie: Comes full circle, yeah.

Scott: Yeah, and so now you get to where I am now, which is I ran the agency for seven, eight years of viral videos. And then recession hit, nobody was in the market for overpriced, glorified slideshows anymore, and I had zero business, and I just said, “What is this Twitter thing, what’s this Twitter thing? Let me try this, see how it goes.” Because I’ve always been about community and the online community and what that could do, and so I just started going nuts on Twitter. In January 2009, I tweeted 7,000 times in a month and I went from a 1,000 followers to 10,000 followers, and realized there’s something here.

And like anything in business, it’s all a combination of luck, timing, and skill.

Laurie: That’s right.

Scott: And I blew up, and I always knew if you want to make enough noise, people will come to you, and I’m good at making noise. The publisher who I earlier approached and said, “Why haven’t you written a book yet?” And I said, “Why haven’t you offered me a book deal yet?” And they said, “Touché.” And I started writing on marketing, and it was a train wreck of 40,000 terrible words, and Alison came along, who I met on Twitter, and we were talking at the time on BlackBerry Messenger, on BBM, and I said, “I’m screwed. This book’s due in a week and I got…it’s terrible,” and she says, “Let me a have you look,” and little do I know, she’s a phenomenal writer.

And she turned it into 60,000 beautiful words, and I sent a tweet in January of 2010 to my followers, and said, “The book is coming out in September, who wants me to come to their City on the on book tour? Pre-order 100 books, fly me there, and put me up and I’ll do it.” It was a speaking tour not a book tour. All these social media clubs did it, and American Marketing Association’s did it. The reason why you had to find me there and put me up, is I had no money.

Laurie: Yeah, I see this being still, yeah, all right.

Scott: I was dumb and I didn’t save, I didn’t market, I didn’t do anything and like I had nothing, and then I literally haven’t…after… So 30 cities signed up for it, 1 tweet.

Laurie: Okay, 1 tweet, 30 cities.

Scott: Thirty cities, half of those cities the people that put their hand up had never run an event in their life.

Laurie: Wow.

Scott: But they wanted to support the book and me, and honestly, no exaggeration, I haven’t stopped speaking since then. I’ve done 380 keynotes since then, it’s all I do now, for a living, I stopped consulting six seven years ago, I burned that down, because I hate it. I hate… I… I…

Laurie: Tell me what you hate about consulting, because I have killed my consulting business, mostly because I can’t stand to be around mediocre people, and I want more control over my day, so how about you?

Scott: Yeah, that’s… There you go. I was tired of helping other people’s businesses and them not doing anything with it.

Laurie: Yeah, they don’t deserve it.

Scott: No, and you know, back in those viral-video days and so when I was doing consulting then, we made one company $3.5 million in a week, over and above what they were making, so we increase the revenue which was the same as their annual revenue.

Laurie: Oh, my God.

Scott: And we got on a call the next week, so I was doing business consulting with them, and part of that was a weekly check-in call. And after that happens, they get on the call and they’re like, “Great, what’s next?” I’m like, “You should be sending me a check, for the next 10 years and never talk to me.”

Laurie: Yeah, yeah , you should be the new CEO.

Scott: Yeah, I just… And it was that, it was the home run every week, it was exhausting, and I just didn’t… I didn’t like it. I like it now, because I’m on stage and they can’t talk back to me. You know what I mean? I just…

Laurie: Every keynoter’s secret fantasy, that’s right. Yeah, that is.

Scott: That is it. It’s a perfect life, I can yell what I think and then have no accountability, it’s glorious.

Laurie: So, you know, I hear this in you, this drive to be up on stage, to speak, to perform, but we’re in a weird state in our economy, where I don’t know, the rug is gonna get pulled out at any given time. At least, we feel that way here in America, many of us do. The thing that has been so special about this bubble, is that it’s pulled a lot of people forward, and we’ve all become performers, and artists, and creators, but eventually, it’s gonna end. What are you doing to make sure that you’re ahead of it, or do you not worry about it? Are you so secure that it’s no big deal?

Scott: Yeah, I…

Laurie: You’re gonna figure it out?

Scott: Yeah, and that’s the thing, is for me, like, I don’t have this endless drive, if that makes sense. I don’t have an endless drive for growth. I’m not that guy that’s like, we do…we are at this point, and let’s keep driving, let’s keep looking at all these things, and create new silos in our company, we can do the training stuff now, I can franchise the unmarketing name, I can do that. It’s not what I wanna do. And I just know that where I’m at now in business, if we took a 50% hit, we’re still fine. And like, you know, I don’t…

Laurie: Wait, are you fine, because you now have a life partner, who can also manage your finances a little bit like me, is that part of what’s going on here?

Scott: That’s a part of it, but it’s also that it’s doing so well. That I’m at a point in the career that I’m not naive enough to think that a recession type thing can’t happen again, but I also know that certain things and certain conferences will always go. That they were going in 2008, 2007, 2009 and, you know, we pull in a million dollars a year keynote speaking. I don’t know how much more I need, you know, and if we made a half million a year, I’d still be laughing and smiling. And…

Laurie: Right.

Scott: I have no want to do other, I don’t have a want to do more, and I’m living my dream. I’m living my dream from when I was 12 years old. And when I’m home, the kids get home from school… Like right here. I’m sitting in our front library of the house we bought, because of what we built.

And this is coming from somebody flying around on a prepaid credit card in 2010, to try to make a book tour stop, to now. To be living a dream is one thing, to realize you’re in it is another, and that, to me, is bliss, and I love this. People are like, “Well, you’re on the road, you do 60, 70 keynotes a year.” I might be on the road 150 days a year, but I’m home for 200 days of the year, and I’m home. I’m not working, I’m not consulting. I’m home all summer. Like, it’s glorious, and I don’t have that want to build more that would get in the way of that.

Laurie: I love it. You fixed work and your origin story is such a good lesson for people, about taking a risk and not being afraid to burn it down, to build it all back up. When we come back from a break, we’re gonna get lessons, and tips, and takeaways for our listeners. How does that sound Scott?

Scott: Let’s do it.

Laurie: All right, we’ll be right back.

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Laurie: Hey everybody, welcome back to the “Let’s Fix Work” podcast. I’m Laurie Ruettimann, with my guest, Scott Stratten. And for those of you who don’t know me and don’t know my history, I have never met Scott Stratten or had a conversation with him in real life. Scott, thanks so much for taking a risk, and trusting that I’m not some idiot or some moron who’s just wasting your time. That’s perfect, I appreciate that.

Scott: Oh, we’ve done our research, don’t worry. Only one idiot on this interview and that would be me.

Laurie: Well, thank you, you’re kind to say that, so, you know, there are people who are listening, who dream of just killing their career and starting over, and maybe they don’t want to be a keynote speaker, maybe they want to open up a frozen yogurt store or a cupcake shop. What advice do you have for people who are stuck at work, and what’s one way that they can start to gain momentum without lighting a match.

Scott: Right. I think one of the things is sometimes, what you think is the answer may not be the answer as well. I do…I am all the power to people who want to just burn it down and then go open that frozen yogurt stand, as long as you don’t call it Froyo, you know, that would be good. But…

Laurie: Is that your professional marketing advice right there?

Scott: It…100%, we put it in books, please don’t use it. It may all… It’s what is creating the frustration? What are you not getting fulfillment because of? Because sometimes, it’s not the fact of working or burning it down, it sometimes is there’s another issue. I want people to understand that sometimes, it could be issues at home, it could be issues with a certain team member or a boss, but burning it down which I did and I would do again in a heartbeat, is also very permanent. And so, you want to make sure that what I’m… If I’m not doing my calling, then I need to go do it, okay, but I would not advise any responsible human or adult to do it with 64 cents in the bank, that was dumb, that was irresponsible of me. But it also made me have no safety net, it made me work my ass off, to you know, get to where I needed to go.

Sometimes, what I did though before I burnt it down, I was already building the company, I had that, as we call it now, the side hustle, right? I was already building it and that was… So, when I did leave, I had immediately a entirely full business coaching/consulting game going, because I had built the following already, so when I left I had a… Because the hardest thing to do to me is building momentum, is building that platform up, that’s what takes the time. If you can build that starting, before you take the leap, you’re writing a blog, you’re creating a social media presence, whatever that’s gonna be, then when you do leap, there’s already people standing there to catch you, versus leaping and then and saying, okay…because then you’re rushed, then you’re panicked, and you can’t build community in a panic.

You can’t build it in a rush and that’s… Because I don’t think doing your own thing is for everybody. I don’t think…

Laurie: No, I don’t think so either.

Scott: I don’t think being an entrepreneur is for everybody. I think people like the idea of it somewhat, because they don’t like their boss, but being your own boss isn’t a treat either. I had that old great line, which is, “Entrepreneurs are the only people who would work 80 hours a week to avoid working 40 for somebody else,” right? It’s just…

Laurie: It’s a great quote, yeah.

Scott: That’s what it means and that’s… I joke that I don’t work, and Allison gets mad at me for saying that, and she’s like, “You know, you never stop,” and my brain never stops doing stuff. It never stops reading, and consuming, and creating, but it’s not work, for me, and that’s really the skill and the dream, right? To find something you’re so passionate about, you’d do it for free, and then you make money doing it.

Laurie: Is that the dream, because I was a writer as a hobby while I was working in human resources, I was secretly blogging while working at Pfizer and I turned my hobby into my career, and now I’m fucking tired, you know, and it…

Scott: But there’s a danger.

Laurie: Yeah, exactly, exactly, so you burn out on your hobby.

Scott: You’re passionate about it, because you’re passionate. And so, we have that right now with our two oldest kids, we have five kids combined together with Alice and I, we had a merger a few years ago. It’s more of a hostile takeover and…

Laurie: Yeah [inaudible 00:22:32] you.

Scott: Yeah, we let a few kids go due to redundancy, but…

Laurie: Yeah, of course, right.

Scott: The danger here so… Our two oldest are both into music producing, they don’t stop. They’re just… So, our own sixteen year old upstairs just gets home from school, makes music every day, it’s the past year, I mean, he’s made 200 songs. Like, he just doesn’t stop. And Aiden, our oldest, is at college right now from Music Industry Arts, this is what he wants to go into. And I was talking to Owen the younger one and I said, “You love it now, and I fully supported you.” My background is from the music industry too, so I’m proud of it and I love it, but I said, “Understand the passion or a hobby, once it turns into a business, can feel different.”

Laurie: Yeah, absolutely.

Scott: Like, you’re making a song and you’re selling a beat to somebody once in a month and you got a hundred bucks, you’re like, “Nice,” and I’m like, and that’s great, but when you got to pay rent, and you got to do stuff that you don’t want to do to make that money, it sometimes can hurt the passion.

Laurie: That’s right, that’s right.

Scott: And it removes the passion from the equation, and then you’re like, I used to like this, you know.

Laurie: Have you given them any advice on how to find some balance with that. Is there any advice?

Scott: Well, part of it is just giving the advice that a parent gives, as good it doesn’t get listened to, you know, and that’s just how the game is. But the other part of it, is also introducing them to people in the field already to give the same advice that they’ll actually listen to. It’s like me going to do a keynote somewhere, and I’ll just parrot what one of the VPs said, and everybody’s like, “Yes,” and the VP’s like, “What? I’ve been saying that for a year.”

Laurie: Well, you learned how to do that from consulting, I think, there are some of that too.

Scott: Exactly. Exactly. You know, you’ll leave the company, come back as a consultant, now they’re listening to you, you know, and they pay you more, and that’s where… I always told him about, you know, it’s hard for me to tell anybody anything because I quit, you know, it’s with…when anyway…when he was born I had sixty cents and so it’s just like, you know

Laurie: The moral authority isn’t there.

Scott: Yeah, I don’t have that high ground to come down from. I don’t have the GPA or the transcript from college to say, “You need to do this.” I am a bad example, but what I said to him is, sometimes your passion doesn’t have to be the full-time job, sometimes your passion is always going to be your side gig, sometimes your passion is no longer passionate about it, and that’s okay. And our job as your parents is to try to get you into a school after high school that allows you to then still have avenues and opportunities, and not make that sound like me saying, “There’s no future in this.”

Laurie: That’s right.

Scott: Or “There’s no money in music,” because there isn’t, but the point is…there’s also no money in speaking.

Laurie: Yeah, there’s no money anywhere, right? I mean…

Scott: Right, right, it’s just us sitting there and like, “Oh, just take that money.” It’s just…

Laurie: No.

Scott: It rewards those who work, and if you have the… The self-drive has to be the thing that keeps pushing it. If I can get him to the point where I’m trying to get him to go into business in general first at college, and then go into the specialized music industry program, because until he can be self-sustaining, you’re gonna have to work for somebody else. And that means you might be getting coffee, or this, but if you have on your resume, it says, “I have a marketing degree or diploma,” you are more valuable to that music label that you wanna have your own one day and same as me.

I never wanted to be working for somebody, but I went to do it because I had to make money to keep living, and then my life span was just a lot shorter.

Laurie: Oh, my God, though, Scott you sound like such a dad, it’s unbelievable.

Scott: Yeah, weird, right? It’s…

Laurie: Yeah, it really it’s awesome and it’s I bet an interesting perspective to have, because you can probably think back on your own parental experiences and remember rolling your eyes, right?

Scott: Yeah, and my mom is also great at the fact that she just let me be Scott, and that was… And Alison even exponentially is even great at that as well, where she treats the kids as individuals and lets them be themselves. I wasn’t good at that as a parent, you know, my job as a parent was I said this and you just do it because I said so. And after meeting Alison and us moving in and getting married, and, you know, blending the families, it’s just like I’ve learned. I’ve learned that one of the best tools you can help…you can guide your children, but just let them be them. And I remember my mom telling stories of me just walking by puddles, and just stopping and sitting down and just kinda playing with a puddle. And then my brother would get furious at soccer games, because I’d be just pulling grass up instead of playing, and he was intense about it. And she just tells people, she’s like, “That’s just Scott being Scott.”

Laurie: I love it, that’s really great.

Scott: And today, I’m still Scott being Scott.

Laurie: Well, super inspiring Scott, and thank you for being my very first guest, on the “Let’s Fix Work” podcast. Why don’t you tell everybody where they can find you as if they don’t know?

Scott: Yeah, that’s right. If you can’t find me, you’re not looking hard enough. It’s Unmarketing kinda everything, so just you look that up on all the platforms, and on the podcasts is what the business show for the Fed Up that Allison and I do every week together.

Laurie: Yeah, are you going anywhere fun this year, taking a big vacation? Let’s talk about something just to wrap it up, that’s not work related.

Scott: Tomorrow, we head to Disney and we’re going on our fifth annual Disney cruise, tomorrow.

Laurie: Amazing.

Scott: I am so jacked up.

Laurie: I hope you don’t do any work, no work.

Scott: Zero.

Laurie: Perfect.

Scott: Phone is go into the safe, shipping barks, and that’s it.

Laurie: Oh, man, that’s the way to fix work by not doing any at all.

Scott: Yep.

Laurie: All right dude, well thanks so much for your time today, and everybody go find Scott Stratten at unmarketing.com. Scott, thanks again.

Scott: Oh, thank you.

Laurie: Hey everybody, I hope you enjoyed my conversation with Scott Stratten just as much as I did. God, that guy is interesting, and laid back and cool. You can hear it in his voice. He’s got command of that conversation. And while it’s true, that he’s done over 300 podcast episodes of his own, and he’s a professional keynote speaker, and I’m very, very new at this, you can definitely hear expertise, gravitas, leadership in his voice. And as I was listening to him, I was thinking about how many of you at work step over yourselves like I did on that podcast, you say too many words, you speak too quickly, you’re real eager to get in on a conversation.

Scott is not like that, he’s not leaning in, he’s saying what he needs to say, and he’s sitting back in his chair. If you could mimic anybody in terms of your communication style, go mimic Scott Stratten, he’s amazing. I’d like to thank Scott for his time today. You can follow him everywhere by following the moniker UnMarketing, and I’d like to thank Megan and Audra on my production crew, and thank you for your time. We’ll see you next time on “Let’s Fix Work.”

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One Response to Best of Let’s Fix Work: Scott Stratten, UnMarketing
  1. inhonouroflife

    Love Scott Stratten, Laurie! I’ve been following him for years and even when he was stressing over writing that book and struggling to get it all down, he was still Scott and still being authentic, which is what we all love and respect about him.

    Great interview!