The year was 2010. The place was in my head.

I had been blogging for six years, but only killing it for about three years. How do I continue to differentiate myself on the social web in a growing and noisy HR marketplace?

“I need a new headshot!”

Back in the day, my husband took all of my professional photos. He’s a great photographer — and we have an impressive collection of vacation and cat photos — so it made sense to ask him to capture a picture that I could use for my professional articles about nerdy HR stuff.

Looking back, most of the photos are hilarious and ineffective at conveying anything.

Ken’s skills are excellent, but I’m trying to look dangerous in MAC make-up and a blowout from the local Aveda salon. Also, I had no idea how to pose and seem constipated. Maybe I should’ve hit the squatty potty and returned for a few more shots.

Let me say that a strong headshot is essential. However, the key to gaining attention online and breaking through isn’t to take a great photo. It’s to have big ideas, a reliable communications platform, and a passion for your message. Only then will a photo help.

In this first episode of Mentorship Friday, I’m tackling the topic of how to get noticed online. Want your ideas to stand out? Want to raise money for a charity? Want to be famous? Skip the famous part, but listen to my podcast and let me know if my tips on getting noticed resonate for you.