Sometimes people complain that my blog has clickbait on it.
“You roped me in under X and then told me about Y.”
Smart bloggers who monetize their online presence know that they have to sell ideas, products and services through their websites. I could load my blog up with display ads or pop-up advertising. I could end every post with an obvious call to action on behalf of a vendor. Or I could simply sell sponsored posts.
I do all of that, sometimes, but that kind of behavior is mostly obnoxious.
I have created a system where I write what I want to write. If it links to a client in a legitimate way, I link it. If I want to complain about salad, I complain about salad.
For what it’s worth, life is clickbait. Once someone has your attention, they never want to let it go. This applies to brick-and-mortar stores as well as news and information websites. Why should someone try to keep you engaged and entertained for as long as possible — for free — unless they’re trying to sell you something?
Me? I very rarely try to sell anybody on anything unless it’s my ideas. I am an HR expert. I offer helpful and fun posts about work, life, and cats. I do what I want when I want. I don’t owe anyone an explanation about how I structure my blogs, and if you think this website resembles clickbait, you haven’t spent much time on the internet.
You feel cheated when I write about a webinar? Maybe this site isn’t for you!