I saw a tweet from a #sxswi attendee.
— Fatima Lora (@FatimaDLora) March 14, 2015
If you can’t read the tweet, I will paraphrase it. Gary Vaynerchuk is quoted as saying that HR used to be at the bottom, and now it’s on top. Depending on who’s running that HR department, that tweet can mean a lot of different things!
I like how people are bullish on HR — especially HR consulting firms like Deloitte and Mercer. (I like how some companies pay for sponsored content that makes them look fair and balanced, too.) We’re in such a hype-cycle, aren’t we? It’s all about HR data and more data. Gary Vee believes HR is awesome. Jack Welch believes it, too. Heck, I want to believe it!
Except when I tell people under 30 that I work in HR, they ask me, “Who that?”
When I explain HR — it’s the people who hire you and make you get paid — they go, “Oh, yeah, okay.”
Then they either a) black out or b) have horror stories about trying to get a job during the recession.
So while some people who profit from HR believe that the industry is at the top of its game, the rest of us are fighting for relevancy and respect. If anything, we just don’t want to be a punchline in an episode of The Mindy Project.
If you want further proof of how little people think of human resources, go to Urban Dictionary and look at the definition of HR and human resources.
The top definition is nearly a decade old, but it feels like it could have been written today.
Pretty good. Feels right.
And I like this one because it shows that HR can be political!
HR can overcome its PR crisis, but I’m not sure it happens from outsiders on stage at #sxswi. I think human resources is local. You go block by block, person by person, and make the case that you’re doing important work on behalf of your constituents.
Am I nuts?
What do you think?