One of my mentors, Nick Morgan, believes that every public speaker is a motivational speaker. I think he’s right, and it applies to bloggers and writers like me.
If you’re on the internet telling other people how to live, you’re a player in an industry full of people like Jim Rohn, Tony Robbins, Tim Ferriss, and Gary Vaynerchuk. You hope to move people from inaction to action, and your primary tool is your voice.
Having tried to be a motivational writer and speaker for over a decade, here’s what I know about successful people: I’m not one of them. The best of the best understand that they are flawed and broken, and they are relentlessly committed to improving their lives and taking you along for the ride.
That’s not me.
At my core, I’m just an HR blogger who couldn’t cut it. While I was noisy and flashy, I was mostly early to social media. I benefitted from being a big fish in a small pond. And I blew it. I didn’t offer mature or humble advice. I wasn’t one of those speakers who whispered wisdom in your ear and set your world on fire. I also wasn’t brave enough to bare my soul. I was an HR chick with a snappy URL who found myself somewhere in the middle, hedging my bets and hoping people don’t poke too many holes in the fragile narrative that I constructed to get through the day.
It never paid off.
I was never able to crack the upper echelon of writing and speaking because I was smack-dab in the mediocre middle, speaking no truths and sparing myself from criticism from the powerful. The middle-road is crowded, by the way, and full of middle-aged white men decked out in Landsend slacks telling you that your best effort is nothing more than amateur hour.
Now it’s 2017, and I’m committed to ending my career as an HR blogger. The truth is, my career ended years ago. My traffic is down, my advertisers are gone, and nobody wants to hear me half-heartedly rage against a machine that earns them a paycheck. When I’m paid to speak and attend events, I’m now there as someone who encourages and promotes a larger message that’s not my own.
So if I have any wisdom about HR blogging and speaking, it’s this: either burn the motherfucking boats and go all in on your journey, or toil away in mediocre misery and wonder why you’ve never been paid to speak at a national conference and can’t get above 500 page views.
Writers and speakers who try to play it safe are losers and, ultimately, imposters. And audiences can see through cowards who are attempting to half-ass their way into being motivational speakers.
So if you’re going to blog, blog. If you’re going to speak, speak. Do it with a sense of purpose and direction, or be prepared to waste a decade of your life waiting for success and wondering why it hasn’t arrived. It’s not coming for me — not on this blog, anyway — and I can only hope to God that my ongoing example of failure fulfills my ultimate goal of motivating you from inaction to action in your personal and professional lives.