Money has ruined the HR technology market, and it’s destroyed the HR bloggers and analysts.
I love seeing my friends earn a little cash, but everybody is so afraid of being left behind in the next great recession that very few people are willing to take risks and write boldly.
I’m to blame. I got old. I told bloggers to stop talking and start monetizing their ideas. I encouraged people to bury the hatchet and get on with the business of building mature platforms.
And I was quite wrong about all that.
Our blogging community feels slow and bloated compared to the bloggers and analysts in other industries. If you watch the B2B marketing or IT communities, words matter. People are crazy. Some writers start gang fights over the word enterprise. There will be blood if you confuse the roles and responsibilities of marketing and sales.
Over here? Everybody wants to be the next great leadership guru writing in the online edition of Forbes. (Fight for print, people!) Smart people sell their souls for opportunities to be on web chats. (It’s not even TV!) And people try to tell me that they’re suddenly passionate about things like simplifying recruiting software for small businesses or optimizing employer brands. (Do I look stupid? Come on.)
It’s disappointing. Nobody is consistently talking about the core problems in our economy that lead to the need for better talent attraction strategies and recruiting technology in the first place.
I sound like a woman who walked uphill both ways to school, but I miss sharp elbows. I miss hassling leaders who don’t lead. I miss talking about real issues that matter.
Again, I realize that I’m mostly disappointed in my career. I apologize for projecting my boredom on other people. And I’m probably wrong. Maybe everything is better in 2016. Maybe we don’t need brave bloggers and analysts who ask tough questions of individuals in power. And maybe I’m romanticizing a past that wasn’t so great.
But I don’t think so.
On the HR side of the house, there is nothing but misery. There are unhappy workers, pay inequality, and discrimination throughout our workforce. Recruiters still don’t give a crap about the candidate experience. And HR technologists roll over and accept nightmare software implementation and poor user experiences.
Bloggers and analysts make the entire HR ecosystem better. We need people who challenge the status quo and say outrageous things. We need individuals who are willing to start meaningful conversations. And we need a face of HR that doesn’t look like it came from a library of stock photography photos.
So if you’ve ever been interested in blogging and feel like you have nothing to lose, it’s your moment to shine. You have no competition out there on the blogging front. Not even me.
The time to start poking and prodding is now.