I got a call from an HR technology vendor telling me that I’m in this month’s HR Magazine. Then he asked me to do a free webinar for him.
Yeah, okay. I must look new.
So let’s back up. What is HR Magazine? Well, it’s a monthly publication from SHRM, an HR association. And it’s terrible.
This month’s edition is especially dreadful. There’s a cover photo of a woman from a much-admired company. She’s a VP of innovation, making her a shining example of a successful woman in the technology industry. Strategic. Technical. Approachable. Leading the push for innovation at one of American’s best places to work.
But somebody isn’t providing wise counsel to this woman because she looks like a mime who’s hatching from a Georgia O’Keefe painting.
Surprise! I’m here! Let’s innovate!
Now look at the bottom right corner above the tiny SHRM logo. You’ll see two major articles in this magazine:
1. New thinking on dress codes.
2. Why does hiring take so long?
You don’t need to read HR Magazine to know that the new thinking on dress codes is that it’s 2016. Stop talking about dress codes. Also, lemme summarize why hiring takes so long: it’s usually because of HR.
I couldn’t go any further than the cover. I threw the magazine in the recycling bin and never found my name.
HR Magazine is terrible, but it doesn’t have to be that way. There’s lots of interesting content about HR all over the web. The leadership of SHRM — the people who pay themselves millions of dollars, oversee a shrinking membership base, and pretend like an ad on CNN is the same as improving the careers of its members — should be braver and bolder. Feature content that will expand and enhance the perspectives of their membership.
But that won’t happen.
I just hope that when I make the cover of HR Magazine, it looks less like an image of a birth canal and more like that time Khaleesi emerged from the flames with dragons.
You wouldn’t ask Khaleesi to give a free HR webinar, would you?