They say that millennials don’t use LinkedIn.
Who says that? Everybody competing against LinkedIn, that’s who.
But I think it’s probably true. Millennials don’t use LinkedIn because they just don’t have time in their lives to look at failed professional dreams, sad profile photos, and mediocre work histories. I don’t have time for that, either. The best part of LinkedIn is getting off LinkedIn and getting back to my pathetic career.
But if millennials don’t use LinkedIn to look for jobs or talk about their careers, what do they use?
1. A parent’s password for Netflix and HBO Go. Nobody under 32 pays for media, so you might as well go to where the kids are. Find a way to reach your target audience on premiere media sites. Yes, I know these are sites that are being hijacked by young adults who can’t pay for those media sites. I know. It’s very confusing.
2. Food. I don’t eat fast food, but I do eat at quick service restaurants and fast casual dining establishments. Those spots are sick with young adults. If everybody is at Moe’s or Pret or Applebees, why are you avoiding a captive audience?
3. Publications. While most people don’t read, young adults consume media beyond Snapchat. I see this when I travel the world. I peer over shoulders and see people under 32 reading comic books, funny articles, life tips, and all sorts of random crap. While the internet seems built for video, the human brain craves a conversation with itself. Words matter. Hire writers who give a damn and write useful content for your audience.
4. Podcasts. I cannot flippin’ believe how many young adults in my life listen to podcasts. They don’t call them podcasts, though. They might say “radio” or “I heard this on the Soundcloud,” but it’s a form of a podcast. What’s your podcast strategy to attract and retain this generation of workers?
If millennials don’t use LinkedIn to talk about work or look for jobs, they have to use something. Why not your stuff? Why not your site? Why not have that conversation with you?