Punk Rock HR Episode 116:

Today on the podcast, I’m talking to my best friend, Jennifer McClure. We have one of our BFF chats, Jennifer’s first on this iteration of the podcast.

During COVID-19, a lot has changed in Jennifer’s life. She has moved into her new house, navigated through the sickness of a family member, and rebooted her business. Like many of us, these life changes brought on by the pandemic have taught her many life lessons. Jennifer shares those with us today.

Jennifer is a full-time professional speaker, business advisor, and host of the podcast Impact Makers. She has spoken at over 350 industry-related conferences, helping international leaders embrace the future of work and leverage their influence. In this episode, she updates us on her life and provides valuable wisdom on all different areas of work.

In this episode you’ll hear:

  1. Jennifer’s experience selling her house in a pandemic.
  2. The story of how her mom became sick in March and what that taught her about herself.
  3. The capacity of humans to step up and care for other humans.
  4. How she is now rebooting her business.
  5. How hiring a coach at the beginning of her transition from the corporate world changed the trajectory of her career.
  6. The way to know if your content is providing value to your email community.
  7. How COVID-19 has impacted Laurie’s business.
  8. Why any step forward is a good step.
  9. The real truth about what it’s like to write a book.
  10. Jennifer’s wisdom around getting fired.

KEY TAKEAWAYS

HOW COULD HIRING A COACH CHANGE THE TRAJECTORY OF MY CAREER?

A coach holds you accountable and keeps you on track. They guide you along every step of the way so you don’t have to figure it out on your own. Hiring a coach is a way to invest in your business and it allows you to attain success faster than those without a coach.

HOW CAN I KNOW THAT MY CONTENT IS PROVIDING VALUE TO MY EMAIL COMMUNITY?

Think about the main few things that you are aiming to help people with. Then, make sure that each of your emails is helping your community in one of those areas. You can send out stories and other casual forms of communication, but make sure it has a purpose and isn’t being sent just to fill an inbox.

HOW CAN I HANDLE GETTING FIRED WELL?

It’s not the getting fired part that’s important; it’s what you learned about yourself as a result of getting fired. Ask yourself what you learned about where you thrive and where you don’t thrive. Don’t let being fired be the thing that takes you down. Rather, make sure it becomes the springboard to future opportunities. In the future, you may be able to look back and be grateful that it happened.

Resources from this episode:

Jennifer’s website

Story Brand

StoryBrand Book

Laurie on Instagram

Laurie on LinkedIn

Read more from Laurie

Work with Laurie