Summer Book Recommendation: Dr. Bob Deutsch and Happiness
A few weeks ago, I was lucky to attend a marketing and recruiting conference and hear an interesting keynote speech by Dr. Bob Deutsch. Dr. Deutsch believes people, customers and job applicants aren’t just data points. They aren’t hyper-segmented consumers who can be broken down into simple personae based on your imprecise understanding of Jungian archetypes. If…
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