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Laurie Ruettimann
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Daily Archives: July 2, 2014

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Summer Book Recommendation: Dr. Bob Deutsch and Happiness

Life, WorkBy Laurie RuettimannJuly 2, 2014Leave a comment

A few weeks ago, I was lucky to attend a marketing and recruiting conference and hear an interesting keynote speech by Dr. Bob Deutsch. Dr. Deutsch believes people, customers and job applicants aren’t just data points. They aren’t hyper-segmented consumers who can be broken down into simple personae based on your imprecise understanding of Jungian archetypes. If…

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