Fast Food and Branding

I¬†just read an article¬†called, Customers in Their 20s and 30s Are Defecting to Fast-Casual Restaurants Like Chipotle, Five Guys. First of all, people in their 20s and 30s are part of three cohorts. People in their mid-to-late 30s are late GenXers and Carter Babies. The definition of “millennial” changes every time someone wants to make…