Being Cool is Boring
Nothing can be more dreary than ‘coolness’… — Daily Kerouac (@DailyKerouac) March 15, 2017 Jack Kerouac wrote that nothing is more dreary than coolness, and while I’m not sure that’s a real quote, it sure feels right when you look at Piper Jaffray’s Taking Stock With Teens study. Teens want boring stuff like Nike, American…