Asha Curran, Co-Founder and CEO of Giving Tuesday recently joined me on Let’s Fix Work. You may have heard of Giving Tuesday before, either as a hashtag, or American Thanksgiving ritual. Giving Tuesday is a global generosity movement that unleashes the power of people in organizations to transform their communities and the world. 

Giving Tuesday will take place on December 1st, 2020 but you don’t have to wait until December to spread generosity and make a change in the world. Asha explains how corporations, businesses, and brands can get involved… now. 

Asha encourages businesses to start thinking about Giving Tuesday as a movement that can be utilized year-round. Choose to do something generous every Tuesday or every day, for that matter. 

A weekly habit of generosity could start to sink generosity so fundamentally into our DNA, that it just becomes a habit. And as Asha declares, “That’s really what our big dream is for Giving Tuesday. That every Tuesday people wake up and know that Tuesday is the day that you go out and you make somebody else’s life better.”

Why does generosity matter anyway?

When the topic of generosity came up during my conversation with Asha, she had this to say about generosity and the world of work, “Introducing generosity behaviors into the workplace, and this is true for a nonprofit or for-profit company, is also a game-changer. By that I mean to do things like become a peer mentor to someone, refuse to gossip, try to be alert if people are in pain in any way, be there for them, and go out of your way to be kind. All of those things are generosity behaviors. So, generosity behaviors are not just giving money or giving time to the needy and not even about someone having something and another person not having something. Everybody needs kindness, right? Everyone needs generosity. And so, if you actively and intentionally bring generosity into your workplace, it will be a better workplace.” 

And this, my friends, is world-changing in the world of work and the world around you. So, don’t wait until December 1st to spread generosity. Start today.