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Laurie Ruettimann
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Tag Archives: marketing

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  2. Entries tagged with "marketing"

Returning to Normal Won’t Be All That Great

WorkBy LFRApril 17, 2020Leave a comment

Covid-19 has taught me to be more conscious of how I spend my time, money, and energy. “The Curve is Flattening,” “What Our New Normal May Look Like,” “Get People Back to Work!” I have been seeing headlines like these all week and it freaks me out. I’m lucky, I live in a state that…

How the N.C. State Fair is Unifying Community with Heather Overton

PodcastBy Laurie RuettimannOctober 21, 20191 Comment

Let’s Fix Work Episode 81 One of the crowning jewels in the life here in North Carolina is the N.C. State Fair. I’ve lived in a lot of places. I’ve bounced around a lot. I’ve even lived abroad. Up until the time I moved down to Raleigh, I had never been to a state fair.…

Becoming Internet Famous with Mike Bridavsky and Lil Bub

PodcastBy Laurie RuettimannOctober 14, 20191 Comment

Let’s Fix Work Episode 80   Have you heard of Lil Bub? If not, let me introduce you to her. She is a published author, a talk show host, a movie star, and has helped raise well over $300,000 for animals in need. In 2011, she went viral and became an internet sensation. Oh yeah,…

Enterprise Podcast Strategies with Danny Ozment

PodcastBy Laurie RuettimannSeptember 16, 20191 Comment

Let’s Fix Work Episode 76 This week on the podcast, we are going “meta” because my podcast producer Danny Ozment of Emerald City Productions is my special guest. If you are wondering what podcasting has to do with work, well, I often get asked questions about individual podcasting and enterprise podcasting. Questions like, “How do…

Lifecasting: What it is, Why I Love it, and the Pros and Cons

WorkBy Laurie RuettimannJune 4, 2019Leave a comment

When people ask me how I got started as a writer and a speaker, I can see a direct line between the way I used email very early in my HR career to the way that I’m writing my book today. I tell stories mostly about myself for illustrative purposes so people can learn. This…

From Amazing to Toxic, Exploring the Sides of Lifecasting

PodcastBy Laurie RuettimannMay 27, 2019Leave a comment

Do you love listening to other people’s stories and experiences from their daily lives? If so, you are not alone! This has become a major industry, with “influencers” showing up across multiple social media platforms and playing a role in the decisions people make. Being an influencer may seem like the perfect job. After all,…

How to Hire a CMO in HR Tech

WorkBy Laurie RuettimannFebruary 20, 2019Leave a comment

I’ve worked in the HR technology space since 2008, and I’ve been involved in hiring over a dozen CMOs (Chief Marketing Officers) and VPs of Marketing for some companies you know and some that are no longer in business. CMOs have the shortest tenure in the C-suite at just over four years, according to Korn…

How Do You Get Good at Marketing?

Life, WorkBy Laurie RuettimannJanuary 20, 2019Leave a comment

From a reader: Have a quick question for you…how in the heck did you learn to market the way you do? I’ve been studying your Twitter feed and it’s like you take people on a journey of your life both professional/personal. You make people feel like they know you. How do you do this? That’s…

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