Let’s Fix Work Episode 76
This week on the podcast, we are going “meta” because my podcast producer Danny Ozment of Emerald City Productions is my special guest. If you are wondering what podcasting has to do with work, well, I often get asked questions about individual podcasting and enterprise podcasting. Questions like, “How do we do this in our organization?” “How do we have a podcast where the CEO talks to the employees, but we keep it confidential?” Or, “How do we have a podcast for the marketing department to let other departments within the organization know the cool things that we’re working on?” And I don’t really have any of those answers. But my fantastic podcast producer, Danny, does have the answers.
So today we talk about individual and enterprise podcast strategies that work. As well as who Danny is and how he got into podcasting, we also go through some of my listeners’ questions on what this wide world of podcasting is and how it can help to fix work. So if you’re interested in employee communications, if you want to help people communicate more effectively, if you want to foster creativity, collaboration, and transparency, I think podcasting might be a solution for you. So sit back, and listen to this episode of Let’s Fix Work.
In this episode, you’ll hear:
- Danny’s “why” for why he works in podcasting, why podcasts are the one good form of new media for one long conversation and for sharing real stories.
- The growth and popularity of podcasting
- More than 50% of Americans listen to podcasts, and that number has been rising for 10 years. Of those, 90% consume at least half of the episode.
- What enterprise podcasting is and how podcasts can be protected inside a business to keep information confidential.
- Why corporations are choosing podcasting as a vehicle to communicate important messages.
- How a podcast happens at work and the main element needed to create one.
- The basic necessary equipment and process to record and produce a podcast.
WHAT ARE SOME OF THE BENEFITS OF ENTERPRISE PODCASTING FOR A CORPORATION?
Creating a podcast is something that can be recorded one time and then shared with employees in various locations. In this regard, sales teams out on the road or employees in various time zones can hear the same information. Employees can also listen at various times and even at quicker speeds so they can hear the message efficiently and use their time as wisely as possible. This avoids the need for meetings in which valuable time could be lost. Many executives like podcasting as this is a very engaging way to communicate and to connect more authentically with employees, in fact, sometimes tens of thousands of employees, in a more personal, conversational manner. Also, recorded podcasts offer an opportunity for employees to focus on the message as opposed to taking notes. Then the message can be transcribed for employee use or to create other documents as necessary based on the content.
HOW DOES A CORPORATE PODCAST REMAIN CONFIDENTIAL, AND WHAT ARE SOME TYPES OF PODCASTS CREATED BY CORPORATIONS?
Sensitive corporate information can be recorded and distributed to employees, teams, or corporate stakeholders behind a protected wall, such as one requiring a password. The hosting companies provide secure solutions and platforms for corporations to protect their messages and any sensitive data that may be included in the recordings. So, corporations can safely offer podcasts on a vast array of topics such as messages from leaders, team meetings, important company announcements, organizational changes, HR announcements, employee orientation, onboarding, corporate earnings calls, and annual reports.
WHAT DO WE NEED TO GET STARTED IN PODCASTING?
The first thing that is required is the desire to make one. If you have an idea you would like to share, a good microphone and a computer are the main pieces of hardware required. The microphone plugs into the computer, you hit “record” on recording software, and then you have your basic podcast to upload to your hosting solution. There are also many technical elements involved, but that is where you can employ a production company to improve the sound and edit the podcast before it is distributed. They also help with the marketing and publishing of your podcast so that you can focus on the regular work you do.