I love it when podcasts are confessional and brave. It inspires me and makes me want to tell you all of my secrets. But what happens when a podcast veers away from being authentic to straight-up marketing that is, well, somewhat jarring? I will tell you what happens (because it did); I become inspired to record a bonus episode to talk all about it.
While listening to a marketing podcast, the host shared her experience about a recent weight gain. What was perceived as authentic and vulnerable at first, crescendoed into an affiliate marketing pitch. Okay I understand podcast hosts sell products on their episodes. I get it and can respect it. I may sell products or services on my podcast in the future, as well. But then the host said this, “Everybody needs a life coach,” and my respect flew right out the window.
I’m not really sure that everybody needs a life coach. I do know that everybody needs psychological safety, love, food and healthcare. Sometimes we say, “Life coach,” when we mean, we need friends (or support) or even therapy.
The work of living an authentic life, where we are happy with ourselves, where we treat our bodies and souls with kindness, that doesn’t happen in a mastermind group, with a life coach or even in therapy. It happens in our hearts. And, that is the topic of this bonus New Year’s Eve episode – it’s about doing the work, being your own life coach and fixing yourself in 2019.
Resources from this episode: