Posts by: Laurie Ruettimann


Years ago, I worked for a guy named Bret Starr. He’s a kindhearted CEO of a marketing agency, and he loved me dearly. He asked me to join his merry band of misfits when I was freaking out because my husband had lost his job during the great recession.

Bret’s offer was a tremendous act of generosity, and, of course, it didn’t work out. Lots of reasons why I left after 20 months, but I blew it, in large part, by not understanding how to blend my personal brand with the company’s goals.

So, I’ve spent the past five years trying to get that right. Good work is good work. When I consult or advise, I strive to amplify other people’s efforts and scrub my fingerprints from the final result. But sometimes I can’t help but be LFR®™. I tend to go first, which gives license for other people in our industry to follow my lead and test out new ideas and personae.

Last night was a good example of how going first can work against an industry. I took the stage at an event in Cincinnati, a very conservative town in America, and was advised not to swear or use obscene language while telling a five-minute story related to HR. Unfortunately, I’m a petulant child who can’t follow the rules. I unleashed the f-bomb five or six times in my presentation.

Let me begin by telling you that nobody died. And I was funny-ish. But, as the opening speaker, I should have known better. I watched others follow my lead and use vulgar language. And, while I don’t give a shit if people swear, I also know that not everybody can charmingly deliver a well-placed cuss word.

Sometimes the other speakers were great. Sometimes it was forced. But I turned around and saw audience members cringe, which tells me that disruptive and creative messages were being lost due to speakers who got caught up in being needlessly edgy.

Listen, it’s not my fault that people were swearing. But it is my fault that I failed to recognize my trendsetting role as a leader in this industry. If I swear and people hate me, they still listen because I’m LFR. If other people swear, it sometimes seems out of place and alienates an audience.

Overall, the night was fantastic. Speakers had cool and interesting things to say. But the evening was a classic example of how my influence cast a shadow on a night that should have been about ideas and not about the seven words you can’t say on TV.

And it’s a reminder to all speakers out there: Get known for your individual style and genius ideas. Then test the boundaries of language and figure out what an audience will tolerate from you. But test those limits slowly. Keep the audience on your side. And don’t drop the f-bomb unless you’re 65% sure it adds value to the story.


I’m attending a technology conference where no fewer than two dozen people are walking around saying that they’re experts on the future of work. If they’re not using the word expert, they’re referring to themselves as futurists.

I remember the first time I heard ‘futurist’ as a job title. I was working as an HR generalist, and those were the days of AOL instant messenger and Mapquest. My brain went like this:

Futurist. Futurist? Futurist?!!!#*$@%#@(%^Q*W(HFOEW

I was appalled. “Work psychic” was a better way to describe what this guy was selling. No more accurate or accountable than Dionne Warwick, and, also, less entertaining.

Now it’s 2017, and everybody is an expert on the future of work. I would throw myself into the mix except that I’m an expert on the future of no work. If we’re headed towards a society where work becomes an ephemeral experience that pays you in feelings instead of money, please count me the hell out.

But, let’s be honest, I’m as much of an expert on the future of work as anybody else. I have a few thoughts.

First of all, I worry that the future of work isn’t one future. It’s many scenarios based on your race, class, and gender. Unless we finally have our first human warp-speed flight and make contact with the Vulcans, it’s unlikely that anything will save us from our current path of self-immolation.

I also fear that the future of work isn’t robots. It’s people being treated like machinery and toiling under the threat of being replaced by automation. Work ten hours instead of eight because the robots are coming. Be happy with your 2.8% merit increase because the alternative could be zero. Put chicken in the bucket for the man.

Finally, without basic income, I think the future of work isn’t work. It’s people living off capital gains and hoarding real estate, and then it’s indentured servitiude for the working class. The wealthy will distract us with 20th-century social issues like abortion and gay rights so that we don’t rise up against them.

Depressing, yeah, I know. I’m sorry. People don’t want to hear my apocalyptic predictions because there’s no feel-good solution. Unless we take a stand — or take up arms — we’ll continue to be manipulated by social elitists who hoard money and power.

Sucks to be on the wrong side of the money-making equation.

How can you participate in the future of work without inciting a revolution? The honest answer is that I’m not sure. It wouldn’t hurt to pursue an education anchored in literature and history. Keep up your education as you get older. Reading helps to develop critical thinking skills, which leads to pattern recognition. If you can see your own demise, maybe you can beat it.

It’s also crucial to learn how to differentiate fact from feelings, which is a journey of a lifetime. If you can understand the difference between your self-interest and the needs of your community, you might make better life choices that benefit the world.

Finally — and this is a lesson that I’ve learned firsthand — the less money you spend, the more options you have in the new economy. If you don’t have debt, you have the freedom to say no when employers make unreasonable requests of you. You also have the freedom to pursue your own dreams and potentially change the future of work for someone else.

The next time you meet someone who’s an expert in the future of work, remember that he’s probably no more accurate than psychics on late night TV. After they’re done telling you about how technology and automation will allow you to focus on more strategic tasks at work, ask them for tonight’s lottery numbers.

The odds are likely that the lottery numbers will be more accurate than work-related predictions.


The 2017 HR Technology Conference & Exposition is more than just a conference. It’s a vibrant and robust community. People from all over the world travel to Las Vegas to talk about crucial workforce issues such as culture, engagement and the employee experience. They also come to have a good time.

This year marks my ninth trip to HR Tech. Whether I’m a consultant or a speaker, it’s fun to return to the conference and geek out on the latest workplace technology. But the best part is catching up with friends and colleagues. For me, traveling to Las Vegas is an act of fellowship and communion. If I don’t see some of my friends on the strip, I don’t see them at all.

This year’s HR Tech conference is a little different. The world is still processing the horrific shooting that happened on Sunday evening, and people are grieving.

There’s an authentic conversation happening in the HR technology community. It’s careless to do anything other than offer up our deepest condolences to those affected by the tragedy. We should be respectful of the victims, the first responders, the healthcare workers, and of the residents of Las Vegas as they try to make sense of this tragedy. But we’re coming together, next week, for a significant event on our industry’s calendar. How do we make it meaningful?

For starters, we can dial back some of the marketing. The world doesn’t need another noisy blog post about swag, booths, or a conference party. What we need is camaraderie, conversation, and a commitment to listen and do what’s right in our crazy, chaotic world.

We can also donate to this critical GoFundMe campaign that assists the victims of the tragic Las Vegas shooting. Funds will be used to provide relief and financial support to the victims and families of the horrific Las Vegas mass shooting​.

We can also be kind to the business and employees who make that city so great. Choose empathy over ego. Go the extra mile and be generous to the hourly workers. Smile, tip the hotel staff and offer grace if your Las Vegas conference experience isn’t as fun as it usually feels.

Most of all, connect with our friends, colleagues, and customers. When all’s said and done, the only things that matter in this world are people and relationships.

So, I hope to see you in Las Vegas when the show opens on Tuesday night. I’ll be there with my client and on stage on Friday. I’m traveling across the country because I want to see you. Say hello. Be ready for a hug from me. Because, no matter what, we’re in this together.


I was on a JetBlue flight that hit a bird.

Well, it hit a bird on its way to Raleigh. Apparently, nobody thought it was a big deal. We boarded the aircraft as if the bird incident were just a minor inconvenience.

Bird? What bird? That’s not a hazmat crew scrubbing off a dead goose. We’ve got goals, people, and we need to make our on-time departure.

The JetBlue people were kind enough when the flight was canceled, but my first speaking engagement in a very long time became a logistical nightmare. I was headed to a small town in Vermont without an airport in the first place, so making my connecting flight was important. I ended up flying to Boston on Delta and renting a one-way car from Enterprise with no satellite radio. I listened to AM radio while driving through the mountains of New Hampshire and Vermont.

I drove for three hours in the darkness of the night behind an eighteen-wheeler in a no-passing zone.

On the way home, I had an early morning commute through the mountainous fog. I tried to leave my rental car at an offsite location, but it was impossible to get to the airport because no taxis were available.

Have you ever just ditched a rental car in a random airport parking lot and asked someone else to deal with it? There’s a first time for everything in my life. I went to the Rutland Airport, abandoned the car, and boarded a Cessna like Warren Beatty in a Carly Simon song.

My entire trip was insanely chaotic, but it was also a serendipitous opportunity to test out what I’ve learned from Duke’s MBSR training and GlitchPath over the past eighteen months.

First of all, I’ve become an excellent project manager. I believe that if you can see failure, you can beat it. I saw the entire arc of my trip laid out before me when I boarded that doomed JetBlue flight, and I was able to tap into my inner defensive pessimist and predict how our modern transportation system would fail me.

Seeing how things will fail isn’t enough, though. Sometimes the defensive pessimist in me becomes a Debby Downer and my world collapses. I’ve been practicing mindfulness, though, and I was able to calm my central nervous system. Once I soothed my inner pessimist, I shifted into the mode of a strategic optimist and focused on solving my transportation obstacles.

Finally, it was super-important for me to practice gratitude while in the midst of all this chaos. I’m not great at it, though. I looked around at my fellow travelers and offered up hearty thanks for my comfortable life. I wasn’t lugging around a bunch of kids who were having epic meltdowns while mommy was trying to rebook a flight. Also, I have some money. That helps.

I was truly grateful to spend time with Jennifer McClure. She came to Vermont for no reason other than to hang out with me and see the foliage. The trees were about a week away from being beautiful, but we made the most of our time together. We drove up to the Canadian border, around Lake Champlain, and back down to our hotel through New York state.

We also had dinner with hundreds of HR ladies. The evening’s after-dinner entertainment? A group of female comics. One of the attendees whispered to me, “They are gay.”

They weren’t all gay, for the record, which was sorta disappointing. But how many HR conferences have a feminist comedic troupe as the evening’s entertainment? Not Ohio or Wisconsin SHRM, that’s for sure. It was a treat.

I’m really sorry that my JetBlue plane hit a bird — mostly because that poor animal is dead for no reason — but the past week turned out to be okay. I was able to practice what I’ve learned about project management and anticipate failure. I calmed my brain when the world seemed chaotic. And I spent time with a fabulous friend and appreciated my tremendous good luck and fortune.

But I’m not anxious to get on an airplane anytime soon.


Today is my niece’s birthday. She is eight-years-old and, in my opinion, absolutely sassy.

Last year, we celebrated her birthday in style. I booked a corner suite at the Hard Rock Hotel in Chicago that overlooked North Michigan Avenue. We held a surprise party at the American Girl Store, and then we went shopping for a doll. On top of that, we pierced the dolly’s ears because my niece isn’t allowed to have her ears pierced until she’s 16.

It was a huge day.

My niece lives in a regular, working-class home. She doesn’t want for anything in life, but it’s not as if hotels and shopping weekends are normal for this kid. Or most kids. That kind of life just happens on TV.

So, we got into our suite, and she said some funny things.

“I’ve never been this high up.”

Most people have never been more than 11 stories off the ground, so that’s fair.

“Is this all there is?”

I almost choked when she said it, but then I realized she was confused. She asked me, “Auntie Laurie, is this a hotel or a house?”

She couldn’t find the kitchen. That’s when I told her that room service is the kitchen. Let’s try it, shall we?

We had such a fabulous trip. We went to H&M and bought a tiara and some tights for her fancy birthday girl dress. Her eyes were like saucers, and she didn’t want to leave the store.

After H&M and the American Girl adventure, we saw all the important tourist attractions in Chicago and then went to Target. I promised her one toy, but she couldn’t find anything to buy. That’s when I saw the paradox of choice in full effect.

We were looking at Shopkins, which makes no sense to me but whatever, and some gramma said to me, “In my house, we don’t allow Shopkins.”

I said, “Lady, she’s not my kid. She can have whatever the hell she wants.”

My niece and I were rolling. Who is this bossy lady trying to tell us what to do? What did she just say to us? Obviously, she doesn’t know us. And, by the way, we didn’t buy anything at Target. Gotta love the paradox of choice. We went back to the hotel room and watched Finding Dory.

This year, I was worried that my niece was straight-up ruined. She would ask to go to Paris or somewhere fancy for her birthday, and I would have to tell her that Auntie Laurie killed her start-up and won’t have the budget for Paris. Unless she wants to go to New Paris, Indiana. That’s within the realm of possibilities.

But this kid is grateful, fun and unpretentious. She’s got some super awesome DNA from her mom. You know where she wants to go? A waterpark. In Wisconsin. After we go in the swimming pool, she wants to go to Olive Garden.

Done! God knows I’m going to have some insane stories. I can’t wait.

I never want to be that crazy aunt who acts like her nieces and nephews are her children. That’s not my style. I’m also not the aunt who sits at the kid’s table trying to reclaim my youth. No thanks. I want to be a positive influence in the lives of my nieces and nephews on all sides of my family, and sometimes I want to surprise a kid on her birthday and show her a good time.

I know my strengths. Swoop in, swoop out, have fun. The story of my life, my career, and my relationships. And, in that way, it’s super fun to be an auntie. I never expected a sassy little niece, but I wouldn’t have it any other way. I can’t wait to start spoiling my little nephew, too!


The only reason Colin Kaepernick isn’t playing football is that the NFL and its team owners are trying to appease racist fans.

Before you email me and explain how capitalism works, I know that teams can hire anybody for any reason. They can also fire people for performance. But anybody who tells you that Colin Kaepernick isn’t playing football this year because of his performance is either stupid or racist.

You pick.

Stop yourself before you tweet at me and tell me that Kaepernick isn’t playing because he’s a distraction because I agree with you. Racist fans don’t want to be distracted by thoughts of police-on-black violence. It’s a distraction for racist fans to consider the lack of justice for Freddie Gray, Sandra Bland, Alton Sterling, Philando Castile and, now, Lamar Smith.

I already know you think some team will eventually pick up Kaepernick, but you believe that his performance will suffer. He’ll probably be rusty. That might be true, and funny how Kaepernick fares in this scenario. Works out fine for the NFL team who will be “brave” enough to hire him eventually. Works out well for racist fans who will say that Kaepernick was never as good as he seemed. Doesn’t work out well for Kaepernick who only wants to have an opinion and do his job — same as you.

And, just last week, I heard that this “media circus” is good for Kaepernick because he can work on behalf of causes that are near and dear to his heart. Like, you know, racial equality and keeping black people safe from racist cops. But if anybody out there thinks Kaepernick prefers to have the spotlight on him instead of playing football in a world where black people don’t die at the hands of cops, they’re either stupid or racist.

Again, pick one.

So, to summarize: The only reason Colin Kaepernick isn’t playing football is that the NFL and its team owners are trying to appease racist fans. If you’re not one of those racist fans, it’s time to start letting owners and executives know by reminding the NFL that you’re a consumer and you’re with Kap.


My friend Mollie Lombardi has Parkinson’s Disease.

She’s not merely living with the disease. She’s promoting awareness, raising money, and kicking ass in her career.

Mollie organized a challenge: Get up, get moving, and track your steps. You can find more information on the HR Gives Back site. Sponsors will donate money to the Michael J. Fox Foundation in honor of your steps, and there are all kinds of prizes. You don’t need to donate cash. Just track your activity and play along.

I’m all in for this challenge, but I had a weird thing to confess: I don’t know a thing about Parkinson’s. It’s a neurological disorder, sure. But what does that even mean, bro?

Mollie gave me the scoop in this video that took us 125 times to record. She also told me why it’s hard to cure Parkinson’s. Turns out, it’s got something to do with recruiting!

I’m pleased to raise money and awareness to fight Parkinson’s disease. Head to the HR Gives Back website and enroll for the challenge, follow along on your favorite social channels, and follow Mollie to watch her journey unfold.


My mentor, Naomi Bloom, knows how to kick a girl in the pants without making her cry.

After pressing pause on GlitchPath, I took the summer off and spent some time with my cats. Okay, that’s not accurate. I read some books, volunteered, and got back into running and Pilates. I didn’t write that book on failure, but I painted a few spare rooms in my house.

Naomi was thoughtful and encouraging, but she’s like — It’s time to contribute something to society, and I don’t mean blogging.

There’s a lot of truth in that. So, I sent out an email to friends and former clients. Told them that I’m bored and slightly depleted. I am not interested in a job for the sake of putting chicken in the bucket for the man. I need to reboot my life. Whatcha got?

A friend of mine responded back and was like — wanna do some cool stuff with me?

That might be an exact quote, actually. It was six weeks ago, and now I’m doing some consulting work for Zenefits.

(Wait, don’t google them. Fine, okay, google them. The search results will change over the next few months if I’m doing my work properly.)

I wasn’t going to write anything about this gig because nobody cares about my life enough to track my billable hours. However, I’m committed to being authentic and transparent. It’s important to tell you that I’ll be doing Zenefits work like attending their upcoming conference called Shift, but I’m not being paid to blog or tweet nicely about my experiences. That’s not part of the deal, although I’m excited to attend and contribute in a small way to the inaugural event. I think it’s going to be great.

So, I’m back on the road and splitting my time between Raleigh and San Francisco. I had to use hotel shampoo and conditioner because I forgot my toiletries at home and didn’t feel like running out to CVS when I woke up at 5 AM PT. It’s worth it. Super interesting work, friendly people, and a chance to work with some of the best minds in the business. It could be six weeks or six more years, but I’m excited to bring you along on this chapter of my life.


Get ready for employee experience.

Employee experience is the number one topic that executives discuss when talking about their workforce. It’s not culture. It’s not passion. It’s not purpose or meaning.

Why employee experience? At their best, leaders want to be the change and dramatically alter the way you feel about your job. At their worst, they see themselves as smarter than you, and they operate as guardians of your activity at the office.

Whatever the reason, I am 100% down with a focus on employee experience because it’s an opportunity to remind ourselves of a few central truths about work.

    It’s time to enhance your hiring practices. You can’t create the best employee experience if your workforce is full of dicks. An employee journey will always have bumps along the way; however, instead of screening for cultural fit, it’s time to start testing recruits for manners and adult-like behavior. Some assessments can help you select candidates who score high for respect, appreciation, gratitude, and patience. Even your biggest go-getters and sharks can be kind and thoughtful human beings.
    It’s time to improve salaries. An employee experience doesn’t matter if workers can’t pay their bills. More and more people have side hustles and second jobs, which leaves them feeling run down and exhausted. Nobody has a good experience when they’re sleep-deprived.
    It’s time to use technology for good, not evil. An employee experience that comes with a seven-pound laptop and a mobile phone also comes with a ball and chain around your ankle. Professional workers don’t need massive devices sitting on a workstation and a thousand apps on their phone. They need to collaborate with their colleagues, have meaningful conversations, spend some quiet time reflecting on those interactions, and then go back and use technology to drive change with the lightest touch. It’s where design thinking meets management practices, and this is one of the exciting places you can explore if you work in HR and are intrigued by enhancing the employee experience.

It’s super cool to move away from a decade of “culture” at work and start talking about something new. But, to keep the employee experience from moving into a rote and faddish trend, begin with the end in mind.

Want people to stay? Learn? Grow? Improve the bottom line at your organization? Treat them like individuals who deserve to be compensated for their knowledge, hire adults to do adult work, and don’t saddle them with early 2000s tech to do jobs that move your company to 2020 and beyond.


My friend Mollie Lombardi is passionate about finding a cure for Parkinson’s Disease. Because I love her, I’m passionate about it, too. That’s how life works. You get involved in charitable causes because you care about someone.

Mollie created a movement called HR Gives Back, and we’re doing a “steps challenge” before my very favorite HR Tech conference to raise money for the Michael J. Fox Foundation. So, I’m asking you to take a lot of steps and track them.

Here’s how you do this:

  1. Sign up using the form on this page.
  2. Make a $15 entry donation here. Hush, cheapskates, you have $15 for Mollie.
  3. Join the Facebook Group and get to know your team — East Coast versus West Coast.
  4. On Sept 25 you’ll be sent a link to start tracking your steps right on your phone! For the next 12 days (Through Oct 6) you just track whatever you do — steps, wheelies, laying in bed looking at the wall because you can’t stand another day of the Trump administration.
  5. During the 12 days, you can share your progress, invite people to sponsor your steps, and talk some smack on social media.
  6. Prizes to the individuals who raised the most money and did the most steps. But you’re not in this for prizes. You’re in this for Mollie.

Here’s a message from Mollie herself. Get involved, get yourself moving, and let’s fund research and cure Parkinson’s Disease!

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